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I have a very bad habit of bookmarking things and then never getting around to looking at them again.
Over the last two years this has resulted in hundreds of bookmarks and favourites – otherwise known as a big, unorganised mess.
This week I’d had enough and decided to sort them out.
I found some gems – here’s some links I found that I just had to share:
This post can’t fail to get you excited about the potential of social media. From the talented peeps over at Mashable, it gives 8 examples of innovative and successful social media campaigns which have captured their target audiences’ attention and generated some great results for clients.
Does your boss (or you?!) still need convincing of the validity of social media? This no-nonsense slideshow is just what you need. It contains some impressive statistics and examples – though it is two years old now so it might be a bit outdated.
I’m a sucker for a list – and I love this one. It gives us the seven ‘deadly sins’ of social media including ‘Deafness’, ‘Phoniness’ and ‘Greed’.
Another great post from Mashable. This mammoth list gives you 50 resources worth reading including ‘How to make a 3D YouTube video with two cameras and a roll of sticky tape. I can’t wait to try that one!
WARNING: This post will make you want to work for Nissan. It talks about the company’s in-house newsroom which creates and develops news for the brand across all platforms, from video to print. In my opinion – all brands should be striving for this, or at least taking elements of it. A great, inspirational read.
I don’t use these sites, but they can be useful as an additional tool when selling in news releases. This post lists LOADS of sites which you can upload your releases to for free.
SEO should be a skill which every PR pro is willing to learn – and it should be built into all content you create which may find itself a home online. This article is a great crash course into why SEO is so important, and how to use it for press releases.
Every newspaper and magazine has its own particular style, and PRs should always try and take note of these. It’s also worth having you own ‘house’ style. If you’re still trying to implement one then this could be a good post to refer to.
I have a secret desire to become a photographer. Two things stand in my way; a lack of decent camera and a lack of talent. When I get these things, I will definitely be doing this challenge from the White Peach Photo blog. It gives you a photography challenge every day for 30 days – from ‘Self Portrait’ to ‘Clouds’.
Looking to expand your blog repertoire? Well, look no further. This post offers up 16 of the UK’s best marketing-focused blogs.
Are there any gems hidden in your bookmarks? If so, share them here.