I have a very bad habit of bookmarking things and then never getting around to looking at them again.
Over the last two years this has resulted in hundreds of bookmarks and favourites – otherwise known as a big, unorganised mess.
This week I’d had enough and decided to sort them out.
I found some gems – here’s some links I found that I just had to share:
This post can’t fail to get you excited about the potential of social media. From the talented peeps over at Mashable, it gives 8 examples of innovative and successful social media campaigns which have captured their target audiences’ attention and generated some great results for clients.
Does your boss (or you?!) still need convincing of the validity of social media? This no-nonsense slideshow is just what you need. It contains some impressive statistics and examples – though it is two years old now so it might be a bit outdated.
I’m a sucker for a list – and I love this one. It gives us the seven ‘deadly sins’ of social media including ‘Deafness’, ‘Phoniness’ and ‘Greed’.
Another great post from Mashable. This mammoth list gives you 50 resources worth reading including ‘How to make a 3D YouTube video with two cameras and a roll of sticky tape. I can’t wait to try that one!
WARNING: This post will make you want to work for Nissan. It talks about the company’s in-house newsroom which creates and develops news for the brand across all platforms, from video to print. In my opinion – all brands should be striving for this, or at least taking elements of it. A great, inspirational read.
I don’t use these sites, but they can be useful as an additional tool when selling in news releases. This post lists LOADS of sites which you can upload your releases to for free.
SEO should be a skill which every PR pro is willing to learn – and it should be built into all content you create which may find itself a home online. This article is a great crash course into why SEO is so important, and how to use it for press releases.
Every newspaper and magazine has its own particular style, and PRs should always try and take note of these. It’s also worth having you own ‘house’ style. If you’re still trying to implement one then this could be a good post to refer to.
I have a secret desire to become a photographer. Two things stand in my way; a lack of decent camera and a lack of talent. When I get these things, I will definitely be doing this challenge from the White Peach Photo blog. It gives you a photography challenge every day for 30 days – from ‘Self Portrait’ to ‘Clouds’.
Looking to expand your blog repertoire? Well, look no further. This post offers up 16 of the UK’s best marketing-focused blogs.
Are there any gems hidden in your bookmarks? If so, share them here.
Like many people in the PR industry I read a lot of blogs.
I have the ones I read on a regular basis, as well as those that I stumble across on Twitter and Facebook.
The thing I love the most about blogs is the abillity people have to comment – to add value to a debate or a topic and help spark even more interest than the original post itself.
Or at least thats my idea of what comments are for – but apparently not everyone feels the same.
During my rounds today I found three comments on different blog posts – all pointing out mistakes which have been made by the blogs author.
Some were grammatical mistakes; others were statements or sentences which could perhaps have been written a little more clearly.
The comments weren’t written in a friendly way – they were rude and you could tell the people leaving them were feeling smug at the fact that they had spotted an error.
Now, I know that blogs should be correct and anyone in PR who makes a grammatical error should know better.
But do you know what – it happens! Get over it!
Why feel the need to leave a smug comment about it?
I also spotted a post on one of my favourite social media blogs which had – shock! Horror! – not one, not two, but THREE spelling mistakes.
Did I leave a rude comment chastising the author? Or did I think; “You know what, I bet they wrote that in 10 minutes in-between client meetings, phone calls and drafting copy for a deadline, so let’s give them a little slack shall we?”
Now, I’m not saying that you shouldn’t call people out on errors (especially if they are factual errors) – indeed in some ways its a good thing. As an author you can then correct it and make sure you pay more attention next time.
But I don’t think it should be done rudely – and you should still add more to the conversation than just “oh, by the way, you’ve spelt that wrong.”
So, the moral of my rant is that mistakes DO happen! It’s making sure they don’t happen again, and how you handle the mistake that makes the difference.
Here are some tips:
1). Always approve negative comments on your blog, or ones that call you out – unless they are overly rude, personal or use bad language. Then craft your reply carefully. If someone points out an error thank them for there eager eyes and make a note not to make the same mistake again.
2). Get your work proofed. Part of my role as a manager is to proof any work drafted by other members of my team. But equally I always ask our account executive to proof my work. I’m human, mistakes happen, and sometimes you get too ‘close’ to your work to realise your making mistakes.
3). If you make a factual mistake, or you alter your post significantly after people have commented, always let your readers know you’ve made the change.
I’ve made six errors on purpose in this post (here’s hoping you don’t find more than that!). Let’s play ‘Call me out’. Go on – get it out your system!