20 things PR pros should know NOT to do
This is inspired by a post over on PR Daily naming the 20 things a PR pro should know how to do.
This is my take on things PR pros should know NOT to do. A few obvious ones, but sometimes they’re the ones most easily forgotten.
Anything to add? Make your suggestions in the comments box….
PRESS LIAISON:
- Phone journalists when you know they’re on deadline
- Be unprepared for questions when doing a sell in
- Miss a deadline
- Spam journalists with the same release, with no thoughts of what they actually want
- Fail to get interesting, exciting (and high res!) images to accompany stories
SOCIAL MEDIA:
- Delete negative comments
- Focus on numbers, not engagement
- Not bother monitoring conversation
- Share nothing but links to your own website and offers
- Not familiarise yourself with analysis tools
CLIENT RELATIONSHIPS:
- Fail to set clear targets, expectations and evaluation methods
- Not work out a clear approval process
- Do whatever your client asks even if you know it’s a waste of their time and money
- Not push for opinions and viewpoints
- Ignore situations if they go wrong, mistakes happen – it’s how you deal with them that count
PLANNING:
- Churn out news releases with no strategy or reason behind them
- Get coverage for coverage’s sake
- Fail to make sure press, advertising, social media activity etc is joined up
- Not make the time to read the newspapers/blogs/magazines
- Not hold regular planning and brainstorming meetings
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This post made me laugh a bit because all of the tips seem like things we should already know, but they are definitely important to remember because I am sure that many new (and old) people in the public relations world make these mistakes regularly. Next year when I’m out in the real world I will certainly need to constantly be thinking and revising everything that I do. Being a PR student and a PR professional are certainly not the same thing!
December 1, 2011 at 8:08 am
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