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10 reasons NOT to be on Twitter

Now, don’t shoot me but I’ve been feeling a bit ‘social media outed’ (yes I know that’s not a real word) over the last few days. It seems as though it’s ‘social media, social media, social media’ constantly – with Twitter being the Holy Grail for many. Or at least many who suddenly feel it’s the time to join the Twitter masses.

Yes, Twitter has its good points – and I’m enjoying starting to learn more about it and increase my own activity. But just because everyone’s talking about it doesn’t mean it’s right for you.

With that in mind here are ten reasons NOT to tweet.

1). You don’t have the time

One tweet a week is going to achieve nothing – it needs consistency, not complacency. If you don’t have the time yourself then create a team of ‘tweeters’ who can help create and post content. Vodafone does this particularly well –and signs off with initials which is a nice touch.

2). You have nothing to say

No one cares that you can’t get the kids to sleep or that you’re off to buy a chocolate bar (unless you’re planning on buying them one too). Think about what you’re saying – does it give value? The odd personal or sales tweet is fine but you also need to source third-party articles, and multi media – videos, SlideShare presentations, and podcasts. Build up a bank of websites suitable to your sector which you can draw on for content – useful for when you have nothing to say yourself that day!

3). Your customers aren’t there

If you sell microwaves would you go to a networking event for baby clothes retailers? No – because your audience isn’t there. You know your industry well enough (or should do) to know if your clients and customers are on social media. If not, why bother?

4). You don’t bother listening

You want to tweet but you don’t want to listen. Not good. Run searches for your brand and industry and respond where you can.

5). You ignore everyone

I’ve seen some classics of this the last few days. It’s basically like someone saying hello and you, at best, ignoring them and, at worst, saying ‘p*ss off’. Check your DMs and @ messages everyday and reply! RTs you can get away with although I always think it’s nice to say thanks if you can.

6). You’re not ready to let go of the approval process

If you’re going to outsource your tweeting or leave it to the marketing department you HAVE GOT TO LET GO OF APPROVAL!!! Twitter should be about instant engagement and speaking to real people – not track changes and streams of amendments. A good approach is to set out a social media policy stipulating tone and content. If there are any tricky situations – that’s where approval becomes necessary.

7). You aren’t going to evaluate

There’s still lots of talk about ROI in social media – but as a minimum at least track the rise in followers, RTs, @ mentions and DMs, as well as clicks on the links you’ve posted (check out Hootsuite which creates some great graphs).

8). You’re doing it because you feel you should

If you’re only on Twitter because everyone else is then is it really worth it? Because the likelihood is that you’ll certainly not be spending the time and effort on it that it needs to work.

9). You’re not willing to wait

It takes time. Loooots of time. Not seen a return in three months? It’s really not surprising – it’s those who persevere who will see results.

10). You can’t take anyone seriously who speaks the Twitter language

If you hear someone saying the words ‘Twitter’ ‘Tweet’ ‘Tweeters’ etc, and you instantly think the word ‘tw*t’ then the whole thing probably isn’t for you! In fact I’ve had a fair few conversations with people where part of the reason they aren’t on Twitter is because it ‘sounds ridiculous’. Which, you can’t argue – it really does.

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4 responses

  1. Well said, a lot of people seem to dive in to social media because they’ve heard people saying they can’t afford to miss out on it. Call me cynical, but I sometimes wonder what a brand of toilet roll or soap or cream cheese can really get out of Twitter or Facebook. Assuming any cream cheese manufacturers tweet, of course.

    January 28, 2011 at 4:55 pm

    • Thanks Matthew – glad you agree! I think people do need to take social media seriously – but also keep it in perspective. Out of curiosity I just searched ‘cream cheese’. It turns out there is quite a few cream cheese brands on Twitter – Philadelphia being the most popular one. It’s actually making me crave a cream cheese bagel – so maybe that’s their return :-)

      January 28, 2011 at 5:17 pm

  2. Maybe its my age but when someone gives me somthing to look at, I do so. OK my age is also retired and gives me more time but I do try and limit my social networking to those who I want to see what they have to share.

    February 7, 2011 at 3:57 pm

  3. Pingback: To tweet or not to tweet? | PRestigious

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